Content Syndication Networks
Publishing, syndication and promotion is key to establishing yourself as the expert and making it easy for your prospects to confidently choose you. Human nature is to trust experts. When your prospects see that you have published information about the topic they need to know about and that other people like it, it elevates their opinion of you and makes them like and trust you more.
By publishing valuable content and then syndicating that content to places that already receive a lot of traffic, you can help increase the number of people who see your content. Seeing your content published, shared and liked in multiple places and in multiple mediums allows your prospects to become increasingly comfortable with you as they consider doing business with you. Over time you become the obvious choice.
Having your content distributed across the internet using content syndication networks and social syndication networks can also have SEO benefits. Traffic and “social signals” have indirect benefits. Done correcly, syndication can lead to links from relevant high authority websites which are extremely valuable.
Publishing, Syndication and Promotion Tip:
Build a system that automatically publishes, syndicates and promotes your content to eliminate some of the unnecessary tedious work. Don’t let this be your only strategy though as there are times and places where native content and authentic engagement are worth your attention.